Auburn U. Waste Reduction & Recycling Big Belly Signs
Assignment
To create a unique and exciting series of 32" x 18" posters that would promote recycling and the green initiative on campus. The posters needed to be modern, relate to current college students, and mention something related to recycling or the green movement. The signs then required to be different enough that when placed close together, they would not blend but would still draw the eye of the viewer to the Big Belly Trash and Solar-Powered receptacles to help keep trash and recycling in them instead of on the ground.
Concept
This poster is a series of 4 signs on the Auburn University campus's Big Belly receptacles. These receptacles are solar-powered trash and recycling compactors spread across the University's campus. The four posters serve as a series to promote the campus's recycling and green efforts and remind students that their actions keep the campus green. Auburn is Known for its award-winning recycling program; these posters are an effort to remind students to put trash where it belongs and recycle when possible. Additionally, they feature cute animals with famous meme-like sayings such as "Good Doggo, Always Recycles" or "You Otter Recycle." to connect with students, as well as faculty and staff to remind those visiting campuses again that it is the individual's responsibility to make sure the campus keeps the awards it's won as the most beautiful campus in the south.
Deliverables
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Posters
